It is a known fact that practically every major European airport provides the visitors with a wide spectrum of transport facilities that can carry them from the airport to their hotel or the city centre effortlessly and at a fairly reasonable price. In addition to the classical taxi service, the visitors may avail themselves of fast surface trains, underground trains, private minivan transport and airport coaches.

To date Malta's tourism product has relied mainly on package tours where airport transfers, provided by coaches and/or minibuses are included in the price and laid on as part of the total package. Visitors arriving on their own, on the other hand, have had to resort to taxi services or use the public transport system unless they are picked privately up by friends or business representatives.

In an age when an increasing number of holidays are being planned and booked entirely over the internet, the need for a bespoke, cost-effective and efficient transfer service from the airport has long been felt. It is precisely the identification of this potential market niche that has prompted, KopTaCo, one of Malta's leading transport companies, to launch maltatransfer.com.

The idea behind maltatransfer.com is brilliant in its simplicity. The would-be visitors to Malta who are planning their holiday over the internet, now have the added facility of booking a hassle-free transport service to any hotel both in Malta and Gozo. The advantages offered by this service are considerable. Apart from further improving Malta's tourism product, it will also be enhancing the facilities of the Malta International Airport, by expanding its portfolio of tourism services. maltatrasfer.com will now be making life a lot easier for the individual tourist as well as for the hotels in Malta and Gozo, irrespective of their size and location, thereby greatly facilitating their accessibility and potential for increased business through wider visibility on the internet.

Maltatransfer.com's concept has been inspired by the growing trend for individual holiday planning and thus has been designed around a user-friendly and practical search and booking engine that, in six simple steps, ensures that the visitor is provided with a smooth, professional, personalised and cost-effective transfer service that benefits the visitor, the transport company and the hospitality industry as a whole, thereby creating a win-win situation for all concerned.